Released on = February 13, 2007, 2:43 am

Press Release Author = Vijay

Industry = Telecommunications

Press Release Summary = ValueFirst to host "mybrand" contest

Press Release Body = ValueFirst to host "mybrand" contest

Gurgaon, February 9, 2006: ValueFirst (www.vfirst.com), the leading player in
Enterprise mobile data services is hosting the SMS based "mybrand" contest which
will allow people to choose their favorite brand.

The objective of the contest is two-fold. One, the contest will help brands know
their standing amongst the SMS savvy community. Secondly, the contest would also act
as a case study for the direct marketing companies and brands that are still shy of
including SMS as an integral part of 360 degree marketing campaign.

People can SMS their brand of choice by sending message at
3636 mybrand

The contest is open from 13th February, 2007 to 13th March, 2007 for all people
residing in India and people cannot post more than one answers. The results will be
out on 12th March when the top 5 brands of choice will be declared.

In a recent press report by telecom.com it was quoted, "Mobile is creating the long
sought-after promise of a one-to-one dialogue with the consumer and is a
relationship of engagement rather than disruption, which prior advertising models
embraced.\" If SMS marketing is done on permission based, it is certainly more
effective because it is targeted and one-to-one. Mobile as a marketing medium is
more effective than other mediums as it is always on and personal to the consumer.

About ValueFirst
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT
back-end systems and mobile phones using SMS Services. ValueFirst provides a unique,
end-to-end, global carrier-grade mobile data service. Its mobile data service
offering includes \"plug and play\" application licensing and hosting.




Web Site = http://www.vfirst.com

Contact Details = Contact Details:
ValueFirst Messaging Pvt. Ltd
B-17, Sector -32, Institutional Area,
Gurgaon - 122 001. India
http://www.vfirst.com
info@vfirst.com